Portfolio   bread crumb separator   Digital   bread crumb separator   blue News
blue News
 
Join in and get excited

Blue News is the Swiss news and entertainment portal that provides more than half a million readers each day with relevant news from Switzerland and the rest of the world in a fast and clear manner. Blue News delivers the stories behind the stories –in an exciting package with videos, background reports and interviews– and thanks to the connection to Blue TV, it also offers a high-quality TV experience with everything that this involves: this means sports fans cannot only check the most important events on the ticker, but also experience their football, ice hockey, tennis or skiing events live and up close on the TV, while the hearts of film enthusiasts will beat faster thanks to tips on the latest shows, opinionated criticism, updates from the world of the stars and glamour as well as scandals and big emotions. The Blue News offer is rounded off with the latest topics from the lifestyle and digital worlds and a comprehensive e-mail service. Blue News is visited by more than 2.7 million users each month from all parts of the country – this represents more than one-third of the Swiss Internet population (Source: Net-Metrix-Profile 2020-2).

Facts & Figures
dropdwon menu icon
Reach:
43.4 %
dropdwon menu icon
Monthly Unique Users:
2'764'000
dropdwon menu icon
Language:
German, French, Italian
dropdwon menu icon
Facebook:
24'500
dropdwon menu icon
Desktop:
91%
dropdwon menu icon
Smartphone:
88%
dropdwon menu icon
Tablet:
46%
dropdwon menu icon
Source:
NET-Metrix-Profile 2020-2
Gender
51 %
Male
49 %
Female
Age
26 %
between 14 and 34 years
38 %
between 35 and 54 years
36 %
older than 55 years
Household income
10 %
up to 4'000 CHF
23 %
between 4'001 and 8'000 CHF
34 %
more than 8'000 CHF
School education
17 %
compulsory
45 %
middle
38 %
high
Very strong affinities
102
National and international politics and topics
102
Cars and motorcycles
103
Computer and IT
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
30 CHF  
21 CHF  
 
 
icon
Billboard  
30 CHF  
21 CHF  
 
 
icon
Halfpage Ad  
30 CHF  
21 CHF  
 
 
icon
Wideboard  
30 CHF  
21 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
15 CHF  
10.5 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
80 CHF  
56 CHF  
 
 
icon
Double Dynamic Sitebar  
80 CHF  
56 CHF  
 
 
icon
Wideboard MAX  
60 CHF  
42 CHF  
 
 
icon
Sitebar Ad  
60 CHF  
42 CHF  
 
 
icon
Video Branding Wall  
80 CHF  
56 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad  
50 CHF  
35 CHF  
 
 
icon
Mobile Poster Ad  
40 CHF  
28 CHF  
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
30 CHF  
21 CHF  
 
 
icon
Mobile Wideboard  
25 CHF  
17.5 CHF  
 
 
icon
Mobile Banner  
5 CHF  
3.5 CHF  
 
 
 
 
 
Special
 
 
icon
Mobile Videohead  
80 CHF  
56 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll Non Skip (Video: max. 30 sec)  
70 CHF  
49 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
50 CHF  
35 CHF  
 
 
icon
In-Article Video  
50 CHF  
35 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
35 CHF  
24.5 CHF  
 
 
icon
In-Article Interactive Video  
50 CHF  
35 CHF  
 
 

In-Article Interactive Video:
Studio costs: additional CPM of CHF 1

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Day
 
 
Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day on the DE homepage:
 
 
icon
Branding Day Multi Device DE
1'100'000 PI
44'800 CHF
31'360 CHF
 
 
icon
Branding Day Desktop DE
800'000 PI
37'600 CHF
26'320 CHF
 
 
 
 
 
1 day on the DE/FR/IT homepage:
 
 
icon
Branding Day Multi Device National
1'400'000 PI
56'600 CHF
39'620 CHF
 
 
icon
Branding Day Desktop National
1'000'000 PI
47'000 CHF
32'900 CHF
 
 
 
 
 
1 day on the FR homepage:
 
 
icon
Branding Day Multi Device FR
220'000 PI
8'730 CHF
6'111 CHF
 
 
icon
Branding Day Desktop FR
150'000 PI
7'050 CHF
4'935 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Prime Day
 
 
Formats

Your message will always attract attention and occupy an exclusive placement on your favourite format for one day.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day on the DE homepage:
 
 
icon
Wideboard + Mobile Wideboard
1'100'000 AI
31'200 CHF
21'840 CHF
 
 
icon
Wideboard
800'000 AI
24'000 CHF
16'800 CHF
 
 
icon
Halfpage Ad + Mobile Poster Ad
1'000'000 AI
28'800 CHF
20'160 CHF
 
 
icon
Halfpage Ad
800'000 AI
24'000 CHF
16'800 CHF
 
 
icon
Sitebar Ad
800'000 AI
32'000 CHF
22'400 CHF
 
 
 
 
 
1 day on the DE/FR/IT homepage:
 
 
icon
Wideboard + Mobile Wideboard
1'400'000 AI
39'600 CHF
27'720 CHF
 
 
icon
Wideboard
1'000'000 AI
30'000 CHF
21'000 CHF
 
 
icon
Halfpage Ad + Mobile Poster Ad
1'300'000 AI
37'200 CHF
26'040 CHF
 
 
icon
Halfpage Ad
1'000'000 AI
30'000 CHF
21'000 CHF
 
 
icon
Sitebar Ad
1'000'000 AI
40'000 CHF
28'000 CHF
 
 
 
 
 
1 day on the FR homepage:
 
 
icon
Wideboard + Mobile Wideboard
220'000 AI
6'180 CHF
4'326 CHF
 
 
icon
Wideboard
150'000 AI
4'500 CHF
3'150 CHF
 
 
icon
Halfpage Ad + Mobile Poster Ad
250'000 AI
7'080 CHF
4'956 CHF
 
 
icon
Halfpage Ad
180'000 AI
5'400 CHF
3'780 CHF
 
 
icon
Sitebar Ad
180'000 AI
7'200 CHF
5'040 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Price Brut
Price Net
 
 
 
 
 
1 x Post within Feed:
 
 
icon
Facebook
24'000
2'900 CHF
2'900 CHF
 
 
 
 
Targetings
 
 
Sociodemographic Targeting
Desktop

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
37 CHF  
25.9 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Mobile

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Video

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Desktop

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
37 CHF  
25.9 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar / Liquid Ad / Liquid Ad Plus:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Mobile

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Video

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Desktop

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
37 CHF  
25.9 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar / Liquid Ad / Liquid Ad Plus:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Mobile

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Mobile Videohead  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar / Liquid Ad / Liquid Ad Plus:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Video

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Other Options
 

Looking for another targeting option?
We also offer other options such as intent or B2B targeting.

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x Week Run of Site:
 
 
icon
Teaser + article page
2'000'000 AI
10'000 CHF
7'000 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
2'764'000  
43.4 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
1'403'000  
43.2 %  
50.8 %  
100  
 
 
Female  
1'360'000  
43.6 %  
49.2 %  
100  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
2'061'000  
41.4 %  
74.6 %  
95  
 
 
Between 14 and 19 Years  
176'000  
34.5 %  
6.4 %  
79  
 
 
Between 20 and 29 Years  
343'000  
33.7 %  
12.4 %  
78  
 
 
Between 30 and 39 Years  
436'000  
38.5 %  
15.8 %  
89  
 
 
Between 40 and 49 Years  
531'000  
45.3 %  
19.2 %  
104  
 
 
Between 50 and 59 Years  
574'000  
50.1 %  
20.8 %  
115  
 
 
60+ Years  
702'000  
50.8 %  
25.4 %  
117  
 
 
Between 14 and 34 Years  
715'000  
34.1 %  
25.9 %  
78  
 
 
Between 35 and 54 Years  
1'047'000  
44.4 %  
37.9 %  
102  
 
 
55+ Years  
1'001'000  
52.5 %  
36.2 %  
121  
 
 
 
 
 
School Education:
 
 
Compulsory  
464'000  
44.8 %  
16.8 %  
103  
 
 
Middle  
1'258'000  
41.2 %  
45.5 %  
95  
 
 
High  
1'042'000  
45.7 %  
37.7 %  
105  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
272'000  
42.7 %  
9.8 %  
98  
 
 
Between 4'001 and 8'000 CHF  
626'000  
45.9 %  
22.7 %  
106  
 
 
Between 8'001 and 10'000 CHF  
338'000  
44.1 %  
12.2 %  
102  
 
 
Between 10'001 and 15'000 CHF  
357'000  
42.8 %  
12.9 %  
99  
 
 
Between 15'001 and 20'000 CHF  
147'000  
45.0 %  
5.3 %  
104  
 
 
More than 8'000 CHF  
944'000  
44.2 %  
34.2 %  
102  
 
 
No information / refused  
921'000  
41.3 %  
33.3 %  
95  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
916'000  
45.5 %  
33.1 %  
105  
 
 
Yes, together  
1'438'000  
43.2 %  
52.0 %  
100  
 
 
No / not specified  
410'000  
40.0 %  
14.8 %  
92  
 
 
 
 
 
Regions / Languages:
 
 
German  
1'947'000  
42.6 %  
70.5 %  
98  
 
 
French  
687'000  
45.0 %  
24.9 %  
104  
 
 
Italian  
129'000  
47.5 %  
4.7 %  
109  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
2'130'000  
42.0 %  
77.1 %  
97  
 
 
Countryside  
633'000  
48.9 %  
22.9 %  
113  
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition  
2'257'000  
43.7 %  
81.7 %  
101  
 
 
Sport  
1'584'000  
43.6 %  
57.3 %  
101  
 
 
National and international politics and topics  
2'031'000  
44.3 %  
73.5 %  
102  
 
 
Economy  
1'761'000  
44.1 %  
63.7 %  
102  
 
 
Cars and motorcycles  
988'000  
44.4 %  
61.9 %  
103  
 
 
Living and furnishing  
1'469'000  
44.1 %  
53.1 %  
102  
 
 
Computer and IT  
1'711'000  
44.6 %  
61.9 %  
103  
 
 
Arts and Culture  
1'618'000  
44.1 %  
58.6 %  
102  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
2'521'000  
43.7 %  
91.2 %  
101  
 
 
Web-enabled mobile phone, smartphone  
2'431'000  
49.3 %  
88.0 %  
114  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'262'000  
45.7 %  
45.7 %  
105  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

 

 

 
Downloads
Specifications Content Specifications Guideline HTML5
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Joshua
Berni
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich