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Blick TV
 
An innovative and interactive news platform

Blick TV – German-speaking Switzerland’s digital TV channel is now integrated into the range of content on Blick.ch.

Blick TV broadcasts live 16 hours a day from the specially built studios in the newsroom of Ringier Pressehaus in Zurich. Using state-of-the-art TV studio technology, the main studio has been directly integrated without any partitions. This means that the editorial team, made up of almost 50 members, broadcasts directly from the newsroom. This, in addition to the partnership with CNN, makes Blick TV the fastest news outlet for national and international news. Thanks to exclusive breaking news reports, users can find out everything they need to know about current events around the world within 180 seconds, live and first-hand.

Blick TV also provides users with exciting background stories on politics, people and sport, both as digital live TV and in a video-on-demand format. With these services, Blick TV fulfils users’ need to consume information in video format instantly, from anywhere and on any device. Reach users with your advertising message wherever they are and position your moving-image campaign where it will definitely be seen. Always live, always at the heart of the action – whether it’s via mobile or desktop.

Facts & Figures
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Monthly Unique Users:
2'400'000
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Language:
German
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Facebook:
268'000 Follower
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Desktop:
92 %
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Smartphone:
89 %
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Tablet:
46 %
Gender
52 %
Male
48 %
Female
Age
29 %
between 14 and 34 years
41 %
between 35 and 54 years
30 %
older than 55 years
Household income
8 %
up to 4'000 CHF
20 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
11 %
compulsory
52 %
middle
37 %
high
Very strong affinities
137
Background reports and analysis
128
Economy
140
Stock exchange, investments, financial markets
Overview
 
Video Advertising
 
 
Video Advertising
Run of site

Looking for maximum reach for your moving-image campaign, a placement within editorially relevant video clips and a precise target audience defined by socio-demographic or interest-based targeting? Blick TV will always provide the right solution to present your spot most effectively.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
Live Video Ad (Video: max. 15 sec.)  
50 CHF  
35 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 
Context Targeting Video
 

Blick TV can be delivered in a targeted manner using our own developed contextual video targeting. As part of the Ringier Digital Network, we also offer a variety of targeting options.* Reach your target group efficiently with one of our qualitative targeting options.

Read more

*Excluded targeting: Contextual Display.

 
 
Specifications
 
 
The following applies:
  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
2'545'000  
55.9 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
1'396'000  
59.5 %  
54.8 %  
107  
 
 
Female  
1'149'000  
51.8 %  
45.2 %  
93  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
1'988'000  
5.3 %  
78.1 %  
101  
 
 
Between 14 and 19 Years  
169'000  
47.4 %  
6.6 %  
85  
 
 
Between 20 and 29 Years  
307'000  
42.9 %  
12.1 %  
77  
 
 
Between 30 and 39 Years  
440'000  
55.3 %  
17.3 %  
99  
 
 
Between 40 and 49 Years  
520'000  
63.5 %  
20.4 %  
114  
 
 
Between 50 and 59 Years  
551'000  
65.6 %  
21.7 %  
117  
 
 
60+ Years  
557'000  
54.5 %  
21.9 %  
97  
 
 
Between 14 and 34 Years  
651'000  
44.1 %  
25.6 %  
79  
 
 
Between 35 and 54 Years  
1'064'000  
64 %  
41.8 %  
114  
 
 
55+ Years  
830'000  
58.7 %  
32.6 %  
105  
 
 
 
 
 
School Education:
 
 
Compulsory  
302'000  
46.1 %  
11.9 %  
82  
 
 
Middle  
972'000  
61.6 %  
38.2 %  
110  
 
 
High  
1'271'000  
54.8 %  
50 %  
98  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
190'000  
45.3 %  
7.5 %  
81  
 
 
Between 4'001 and 8'000 CHF  
518'000  
55.9 %  
20.4 %  
100  
 
 
Between 8'001 and 10'000 CHF  
321'000  
59.8 %  
126 %  
107  
 
 
Between 10'001 and 15'000 CHF  
373'000  
63.5 %  
14.7 %  
114  
 
 
Between 15'001 and 20'000 CHF  
168'000  
62.4 %  
6.6 %  
112  
 
 
More than 8'000 CHF  
955'000  
61.7 %  
37.5 %  
110  
 
 
No information / refused  
881'000  
53.3 %  
34.6 %  
95  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
732'000  
53.4 %  
28.8 %  
95  
 
 
Yes, together  
1'409'000  
59 %  
55.4 %  
105  
 
 
No / not specified  
404'000  
51.2 %  
15.9 %  
91  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
1'977'000  
55.8 %  
77.7 %  
100  
 
 
Countryside  
568'000  
56.4 %  
22.3 %  
101  
 
 
 
 
 
Strong and very strong interests:
 
 
Sport  
1'588'000  
58.5 %  
62.4 %  
105  
 
 
Local and regional information and topics  
2'244'000  
57.6 %  
88.2 %  
103  
 
 
National and international politics and topics  
1'934'000  
58.9 %  
76 %  
105  
 
 
Economy  
1'708'000  
59.7 %  
67.1 %  
107  
 
 
Cars and motorcycles  
988'000  
58.4 %  
38.8 %  
104  
 
 
Computer and IT  
1'645'000  
58.4 %  
64.6 %  
104  
 
 
Entertainment and communication devices  
1'449'000  
57.6 %  
56.9 %  
103  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
2'346'000  
56.5 %  
92.2 %  
101  
 
 
Web-enabled mobile phone, smartphone  
1'122'000  
61.7 %  
44.1 %  
110  
 
 
Tablet PC (e.g. iPad), eBook reader  
2'281'000  
67.1 %  
89.7 %  
120  
 
 

Source: NET-Metrix-Profile 2020-1 / Basis: german-language group, 4'550'000 Unique User

 
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Good to know
 
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Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Sandra
Mancini
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich