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Blick.ch
 
Live and exclusive updates

Blick.ch is the most popular media portal in Switzerland. Each month, we generate over 750 million page impressions and over 56 million visits. We provide our readers with the day’s best stories from the areas of news, politics, people and sport.

Blick.ch is fast, emotional and always close to the action with exclusive information. Thanks to the live ticker, you will never miss an important sporting event again. The interactive multi­media formats (panoramic pictures, etc.) available on Blick.ch are unique on the Swiss market. Blick.ch is also making extensive investments in moving images. Video views have more than quadrupled in the last few years, and the trend looks set to continue.

Since June 1, 2021, the news portal is also present in French-speaking Switzerland with blick.ch/fr. Book your advertising space now. Specific formats can now be booked bilingually.

Facts & Figures
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Reach:
61.5%
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Monthly Unique Users:
2'809'000
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Language:
German, French
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Facebook:
305'000
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Instagram:
35'000
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Desktop:
91%
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Smartphone:
89%
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Tablet:
46%
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Source:
NET-Metrix-Profile 2020-2
Gender
51 %
Male
49 %
Female
Age
35 %
between 14 and 34 years
38 %
between 35 and 54 years
27 %
older than 55 years
Household income
8 %
up to 4'000 CHF
20 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
14 %
compulsory
49 %
middle
37 %
high
Very strong affinities
103
Family, children and partnership
103
Living and furnishing
103
Education and further training
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard
73.8%
30 CHF
21 CHF
 
 
icon
Billboard
44.6%
30 CHF
21 CHF
 
 
icon
Halfpage Ad
94.8%
38 CHF
26.6 CHF
 
 
icon
Wideboard
44.6%
30 CHF
21 CHF
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package
60.1%
15 CHF
10.5 CHF
 
 
 
 
 
Special:
 
 
icon
Videohead
82.0%
80 CHF
56 CHF
 
 
icon
Double Dynamic Sitebar
80 CHF
56 CHF
 
 
icon
Wideboard MAX
43.7%
60 CHF
42 CHF
 
 
icon
Poster Ad
82.5%
60 CHF
42 CHF
 
 
icon
Sitebar Ad
92.2%
60 CHF
42 CHF
 
 
icon
Video Branding Wall
80 CHF
56 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

AdReload:

  • Ad Reload is acivated on desktop for Halfpage Ad and Skyscraper formats.
    Setup 1 x 60sec

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
  • All other formats: surcharge CPM, Gross CHF 7.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad
67.3%
50 CHF
35 CHF
 
 
icon
Mobile Poster Ad
61.9%
40 CHF
28 CHF
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle
58.6%
30 CHF
21 CHF
 
 
icon
Mobile Wideboard
52.5%
25 CHF
17.5 CHF
 
 
icon
Mobile Banner
56.2%
5 CHF
3.5 CHF
 
 
 
 
 
Special
 
 
icon
Mobile Videohead
80 CHF
56 CHF
 
 

Mobile half-page ad:

  • Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
  • All other formats: surcharge CPM, Gross CHF 7.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Special Ads
 
 
Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year on blick.ch for mobile and desktop. This innovative ad reaches users at every access point on blick.ch and guarantees high visibility on all screen sizes – an important consideration in the development of this format.


Read more

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day per week:
 
 
icon
Welcome Ad DE
550 000
55 000 CHF
 
 
icon
Welcome Ad FR
6 000 CHF
 
 
 
 
Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the websites environment.

Read more

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
icon
Native Flex L DE
35 CHF
24.5 CHF
 
 
icon
Native Flex L FR
35 CHF
24.5 CHF
 
 
icon
Native Flex XL DE
60 CHF
42 CHF
 
 
icon
Native Flex XL FR
60 CHF
42 CHF
 
 
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll Non Skip (Video: max. 30 sec)  
80 CHF  
56 CHF  
 
 
icon
Pre Roll (Video: max. 30 sec.)  
70 CHF  
49 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
icon
In-Article Video  
50 CHF  
35 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
icon
In-Article Interactive Video  
50 CHF  
35 CHF  
 
 

Your spot will be shown across the entire Blick Group, i.e. on blick.ch and, as of February 2020, on Blick TV.

If required, the pre-roll spot and In-Article Video can also be booked on a cost-per-completed-view basis:

  • Gross CPCV: CHF 0.10
  • CPCV ads takes place as run of site (ROS) @Blick.ch MultiDevice
  • Mediamix for InStream & OutStream formats
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Day
 
 
Formats

Use our Branding Day options as an opportunity for your big, unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying various large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches. Choose between the classic Branding Day and Branding Day Plus options for an exclusive appearance. We will be happy to offer you other affordable fixed placements such as Prime Days on request.

 

Read more

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 day:
 
 
icon
Branding Day Desktop Plus DE
1'200'000 PI
75'000 CHF
52'500 CHF
 
 
icon
Branding Day Desktop Plus FR
9'900 CHF
6'930 CHF
 
 
icon
Branding Day Mobile DE
3'000'000 PI
75'000 CHF
52'500 CHF
 
 
icon
Branding Day Mobile FR
6'000 CHF
4'200 CHF
 
 
icon
Branding Day Multi Device DE
4'200'000 PI
91'000 CHF
63'700 CHF
 
 
icon
Branding Day Multi Device FR
14'000 CHF
9'800 CHF
 
 
icon
Branding Day Desktop DE
1'200'000 PI
65'000 CHF
45'500 CHF
 
 
icon
Branding Day Desktop FR
7'900 CHF
5'530 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels. Find out more about the universe of our social channels and highly effective advertising services.

Read more

 
 
 
 
Targetings
 
 
Sociodemographic Targeting
Desktop

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
45 CHF  
31.5 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Poster Ad  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Mobile

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Video

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll Non Skip (Video: max. 30 sec)  
87 CHF  
60.9 CHF  
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 

Pre Roll Non Skip (Video: max. 30 Sek.) | Pre Roll (Video: max. 30 Sek.) | Pre Roll Bumper (Video: max. 6 Sek.):

  • Your spot will be shown across the entire Blick Group, i.e. on blick.ch and, as of February 2020, on Blick TV.

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Desktop

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
45 CHF  
31.5 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Poster Ad  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Mobile

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Video

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll Non Skip (Video: max. 30 sec)  
87 CHF  
60.9 CHF  
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 

Pre Roll Non Skip (Video: max. 30 Sek.) | Pre Roll (Video: max. 30 Sek.) | Pre Roll Bumper (Video: max. 6 Sek.):

  • Your spot will be shown across the entire Blick Group, i.e. on blick.ch and, as of February 2020, on Blick TV.

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Desktop

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
37 CHF  
25.9 CHF  
 
 
icon
Billboard  
37 CHF  
25.9 CHF  
 
 
icon
Halfpage Ad  
45 CHF  
31.5 CHF  
 
 
icon
Wideboard  
37 CHF  
25.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
18.5 CHF  
12.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
87 CHF  
60.9 CHF  
 
 
icon
Wideboard MAX  
67 CHF  
46.9 CHF  
 
 
icon
Poster Ad  
67 CHF  
46.9 CHF  
 
 
icon
Sitebar Ad  
67 CHF  
46.9 CHF  
 
 
icon
Video Branding Wall  
87 CHF  
60.9 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Mobile

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
57 CHF  
39.9 CHF  
 
 
icon
Mobile Poster Ad  
47 CHF  
32.9 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
37 CHF  
25.9 CHF  
 
 
icon
Mobile Wideboard  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Banner  
8.5 CHF  
5.95 CHF  
 
 
 
 
 
Special:
 
 
icon
Mobile Videohead  
87 CHF  
60.9 CHF  
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Contextual Targeting
Video

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
77 CHF  
53.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
icon
In-Article Video  
57 CHF  
39.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
42 CHF  
29.4 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here

 

 

 
 
Other Options
 

Looking for another targeting option?
We also offer other options such as intent or B2B targeting.

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x Week Run of Site:
 
 
icon
Teaser + article page
3'000'000 AI
12'000 CHF
8'400 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter
 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
Daily, monday-saturday:
 
 
icon
Newsletter Blick.ch
43 650
2'500 CHF
1'750 CHF
 
 
 
 
 
Weekly, sunday morning:
 
 
icon
Newsletter SonntagsBlick
46 748
2'500 CHF
1'750 CHF
 
 
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
2'809'000  
61.5 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
1'446'000  
62.3 %  
51.5 %  
101  
 
 
Female  
1'363'000  
60.7 %  
48.5 %  
99  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
2'280'000  
64.5 %  
81.2 %  
105  
 
 
Between 14 and 19 Years  
237'000  
63.8 %  
8.4 %  
104  
 
 
Between 20 and 29 Years  
467'000  
65.1 %  
16.6 %  
106  
 
 
Between 30 and 39 Years  
535'000  
66.7 %  
19.0 %  
108  
 
 
Between 40 and 49 Years  
538'000  
66.0 %  
19.2 %  
107  
 
 
Between 50 and 59 Years  
503'000  
60.6 %  
17.9 %  
99  
 
 
60+ Years  
529'000  
51.3 %  
18.8 %  
83  
 
 
Between 14 and 34 Years  
974'000  
65.2 %  
34.7 %  
106  
 
 
Between 35 and 54 Years  
1'067'000  
64.5 %  
38.0 %  
105  
 
 
55+ Years  
769'000  
54.1 %  
27.4 %  
88  
 
 
 
 
 
School Education:
 
 
Compulsory  
389'000  
57.9 %  
13.8 %  
94  
 
 
Middle  
1'381'000  
59.8 %  
49.2 %  
97  
 
 
High  
1'039'000  
65.5 %  
37.0 %  
107  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
228'000  
53.0 %  
8.1 %  
86  
 
 
Between 4'001 and 8'000 CHF  
560'000  
60.8 %  
19.9 %  
99  
 
 
Between 8'001 and 10'000 CHF  
335'000  
61.9 %  
11.9 %  
101  
 
 
Between 10'001 and 15'000 CHF  
399'000  
65.6 %  
14.2 %  
107  
 
 
Between 15'001 and 20'000 CHF  
174'000  
69.8 %  
6.2 %  
114  
 
 
More than 8'000 CHF  
1'024'000  
66.0 %  
36.4 %  
107  
 
 
No information / refused  
997'000  
59.9 %  
35.5 %  
97  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
805'000  
57.7 %  
28.7 %  
94  
 
 
Yes, together  
1'536'000  
63.3 %  
54.7 %  
103  
 
 
No / not specified  
468'000  
62.8 %  
16.6 %  
102  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
2'189'000  
60.9 %  
77.9 %  
99  
 
 
Countryside  
620'000  
63.9 %  
22.1 %  
104  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
2'233'000  
62.5 %  
79.5 %  
102  
 
 
Family, children and partnership  
1'779'000  
63.1 %  
63.3 %  
103  
 
 
Clothing and fashion  
1'240'000  
62.6 %  
44.1 %  
102  
 
 
Living and furnishing  
1'532'000  
63.4 %  
54.5 %  
103  
 
 
Computer and IT  
1'697'000  
62.6 %  
60.4 %  
102  
 
 
Entertainment and communication devices  
1'535'000  
62.4 %  
54.7 %  
102  
 
 
Education and further training  
1'969'000  
63.2 %  
70.1 %  
103  
 
 
Film, cinema  
1'806'000  
62.9 %  
64.3 %  
102  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
2'563'000  
62.2 %  
91.2 %  
101  
 
 
Web-enabled mobile phone, smartphone  
2'510'000  
72.4 %  
89.3 %  
118  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'278'000  
63.8 %  
45.5 %  
104  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 

 
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