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bilanz.ch
 
The Swiss business magazine

Personalized and in-depth economic journalism. In addition to articles dedicated to the economic scene, Bilanz covers many exciting topics with a wealth of information, setting a focus on different rankings and evaluations.

Since November 2019, Bilanz is available in digital format as an important channel for the new number 1 business portal in Switzerland.

Facts & Figures
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Reach:
12 %
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Monthly Unique Users:
546'000
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Language:
German
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Facebook:
12'000
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Instagram:
1'600
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LinkedIn:
7'500
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Desktop:
93 %
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Smartphone:
91 %
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Tablet:
47 %
Gender
62 %
Male
38 %
Female
Age
21 %
between 14 and 34 years
42 %
between 35 and 54 years
37 %
older than 55 years
Household income
8 %
up to 4'000 CHF
19 %
between 4'001 and 8'000 CHF
40 %
more than 8'000 CHF
School education
10 %
compulsory
48 %
middle
41 %
high
Very strong affinities
109
National and international politics and topics
112
Economy
110
Computer and IT
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

BILANZ is part of our business portal (Handelszeitung/BILANZ/HZ Insurance) and our high-reach business network (Handelszeitung/BILANZ/HZ Insurance/Cash). BILANZ can be booked via the business network.

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Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

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Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Reach
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
icon
LinkedIn
5'100
20 000
2'900 CHF
2'900 CHF
 
 
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Facebook
12'000
40 000
2'900 CHF
2'900 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

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Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x per week on Friday:
 
 
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Newsletter Bilanz Briefing image/text
17'500
3'000 CHF
2'100 CHF
 
 
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Newsletter Bilanz Briefing Banner
17'500
3'000 CHF
2'100 CHF
 
 
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Newsletter Bilanz Briefing Medium Rectangle
17'500
3'000 CHF
2'100 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich