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Beobachter.ch
 
Beobachter: knowledge helps.

Switzerland’s leading information, service and advice platform offers value-oriented, up-to-date content about all kinds of important everyday and legal questions (health, work, finance, living, consumer affairs).

Facts & Figures
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Reach:
27.2 %
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Monthly Unique Users:
1'242'000
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Language:
German
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Facebook:
50'000
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Instagram:
9'000
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Desktop:
91%
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Smartphone:
92%
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Tablet:
41%
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Source:
NET-Metrix-Profile 2020-2
Gender
47 %
Male
53 %
Female
Age
38 %
between 14 and 34 years
37 %
between 35 and 54 years
25 %
older than 55 years
Household income
8 %
up to 4'000 CHF
19 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
13 %
compulsory
39 %
middle
48 %
high
Very strong affinities
106
Clothing and fashion
105
Cosmetics, body care, beauty
105
Education and further training
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard
70 CHF
49 CHF
 
 
icon
Billboard
70 CHF
49 CHF
 
 
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Halfpage Ad
51.2%
70 CHF
49 CHF
 
 
icon
Wideboard
63.4%
70 CHF
49 CHF
 
 
 
 
 
Basic:
 
 
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Universal Ad Package
75.9%
50 CHF
35 CHF
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad
69.3%
90 CHF
63 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

Ad Reload

  • Ad Reload is activated on desktop for Halfpage Ad and Skyscraper formats
    Setup 1 x 60sec

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
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Mobile Halfpage Ad
69.4%
90 CHF
63 CHF
 
 
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Mobile Poster Ad
71.4%
75 CHF
52.5 CHF
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle
59.5%
65 CHF
45.5 CHF
 
 
icon
Mobile Wideboard
43.3%
55 CHF
38.5 CHF
 
 
icon
Mobile Banner
10 CHF
7 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Special Ads
 
 
Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year for mobile and desktop. This innovative ad reaches users at every access point and guarantees high visibility on all screen sizes – an important consideration in the development of this format.

Read more

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day per week:
 
 
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Welcome Ad
20 000
4 500 CHF
 
 
 
 
Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Read more

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
icon
Native Flex L
70 CHF
49 CHF
 
 
icon
Native Flex XL
90 CHF
63 CHF
 
 
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
In-Article Video  
90 CHF  
63 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
75 CHF  
52.5 CHF  
 
 
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In-Article Interactive Video  
75 CHF  
52.5 CHF  
 
 

In-Article Interactive Video:

  • Studio costs: additional CPM of CHF 1

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
  •  
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Reach
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
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Facebook
51'400
40 000
3'500 CHF
3'500 CHF
 
 
 
 
 
1x Post within story:
 
 
icon
Instagram
8'000
20 000
1'400 CHF
1'400 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x Monat Run of Site + Channel nach Wahl:
 
 
icon
Teaser + article page
100'000 AI
6'000 CHF
4'200 CHF
 
 

Additional teasers: CPM 35

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Brand Report

The Brand Report provides companies with a platform for sharing high-quality content with their readership. By conveying exciting background information and demonstrating industry expertise, you position yourself as a partner exclusively in your specialist field.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x Monat Homepage & Run of Site:
 
 
icon
Brand Report Beobachter
100'000 AI
8'000 CHF
5'600 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x per week on Monday:
 
 
icon
Newsletter Health image/text
21'000
1'400 CHF
980 CHF
 
 
 
 
 
Broadcasts 2x per week/ Wednesday or Sunday:
 
 
icon
Newsletter image/text
155'000
4'600 CHF
3'220 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
1'242'000  
27.2 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
583'000  
25.1 %  
46.9 %  
92  
 
 
Female  
659'000  
29.3 %  
53.1 %  
108  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
1'026'000  
29 %  
82.6 %  
107  
 
 
Between 14 and 19 Years  
121'000  
32.7 %  
9.8 %  
120  
 
 
Between 20 and 29 Years  
223'000  
31 %  
17.9 %  
114  
 
 
Between 30 and 39 Years  
245'000  
30.6 %  
19.7 %  
112  
 
 
Between 40 and 49 Years  
232'000  
28.5 %  
18.7 %  
105  
 
 
Between 50 and 59 Years  
205'000  
24.7 %  
16.5 %  
91  
 
 
60+ Years  
216'000  
20.9 %  
17.4 %  
77  
 
 
Between 14 and 34 Years  
475'000  
31.8 %  
38.2 %  
117  
 
 
Between 35 and 54 Years  
459'000  
27.8 %  
37 %  
102  
 
 
55+ Years  
308'000  
21.7 %  
24.8 %  
80  
 
 
 
 
 
School Education:
 
 
Compulsory  
163'000  
24.2 %  
31.1 %  
89  
 
 
Middle  
608'000  
26.3 %  
49 %  
97  
 
 
High  
471'000  
29.7 %  
37.9 %  
109  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
102'000  
23.6 %  
8.2 %  
87  
 
 
Between 4'001 and 8'000 CHF  
235'000  
25.6 %  
19 %  
94  
 
 
Between 8'001 and 10'000 CHF  
148'000  
27.4 %  
11.9 %  
101  
 
 
Between 10'001 and 15'000 CHF  
176'000  
29 %  
14.2 %  
107  
 
 
Between 15'001 and 20'000 CHF  
79'000  
31.8 %  
6.4 %  
117  
 
 
More than 8'000 CHF  
452'000  
29.1 %  
36.4 %  
107  
 
 
No information / refused  
453'000  
27.2 %  
36.5 %  
100  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
367'000  
26.3 %  
29.5 %  
97  
 
 
Yes, together  
664'000  
27.4 %  
53.5 %  
101  
 
 
No / not specified  
211'000  
28.3 %  
17 %  
104  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
975'000  
27.1 %  
78.5 %  
100  
 
 
Countryside  
267'000  
27.5 %  
21.5 %  
101  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
993'000  
27.8 %  
80 %  
102  
 
 
Family, children and partnership  
785'000  
27.9 %  
63.2 %  
102  
 
 
Cosmetics, body care, beauty  
478'000  
28.6 %  
38.5 %  
105  
 
 
Clothing and fashion  
572'000  
28.9 %  
46 %  
106  
 
 
Living and furnishing  
683'000  
28.3 %  
55 %  
104  
 
 
Professional and working world, career  
874'000  
28.1 %  
70.4 %  
103  
 
 
Education and further training  
888'000  
28.5 %  
71.5 %  
105  
 
 
Film, cinema  
814'000  
28.3 %  
65.5 %  
104  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
1'142'000  
27.7 %  
91.9 %  
102  
 
 
Web-enabled mobile phone, smartphone  
1'154'000  
33.3 %  
92.9 %  
123  
 
 
Tablet PC (e.g. iPad), eBook reader  
553'000  
27.6 %  
44.5 %  
102  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 

 

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Andjelka
Milovanovic
Consultant Media Services Digital
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich