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Sustainability in digital advertising: Ringier Advertising seeks to reduce CO2 with Scope3

Ringier Advertising is the first Swiss marketer to enter into a partnership with Scope3, a specialist in CO₂ reduction in the media and advertising sector, to measure and reduce the CO₂ emissions of our digital publishers. This was achieved with the help of the Scope3 analysis and the advertising supply chains of digital publishers such as Blick, Handelszeitung and cash.ch were verified by Scope3.

Scope3 helps companies disclose emissions across the digital advertising supply chain to quantify and minimise their environmental impact. The calculation of emissions is based on the analysis of a number of factors, including the selection, distribution and display of advertising on users’ devices.

A key component of this process is the analysis of ads.txt files available on publishers’ websites. These files provide transparent information about the channels through which inventory can be purchased. The precise visualisation of this data enables Scope3 to determine the CO₂ footprint of digital campaigns in detail.

Last year, Ringier Advertising undertook a comprehensive review of its digital publishers’ ads.txt files and mapped their advertising supply chains to reduce CO₂ emissions wherever possible. As a result of these measures, the digital publishers marketed by Ringier Advertising, including Blick, Beobachter, Handelszeitung, cash.ch, Energy and Schweizer Illustrierte, were successfully verified by Scope3. This confirms that the data provided meets Scope3’s requirements for accuracy and level of detail.

Mitja Grusovnik, Director Ad Technology, points out: “We are proud that the publishers we market have been verified by Scope3. This verification stands for transparency and underlines our commitment to driving sustainable and forward-looking solutions within the industry. Together with our customers, we are developing market-driven products and defining the sustainable advertising of the future.”


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