Does your advertising strategy aim to appeal to sports enthusiasts, car lovers, women, men or Generation Z users?
Reach Data enables advertisers to reach a specific target group in the entire Ringier Digital Network, which includes all the titles of the premium publishers Ringier Axel Springer, Ringier and Swisscom to form the digital advertising network with the widest reach in Switzerland. Around 30 media brands including blick.ch, Bluewin, Le Temps and Bilanz guarantee high-quality advertising environments. Instead of placing ads in predefined media titles, Reach Data allows customers to reach their target group across different titles.
The targeted playout of advertising using Reach Data means that sports fans, women, men, car enthusiasts or Generation Z users can be reached as desired. These categories are generated based on a combination of interest and contextual segments. The interest segments are created in our data management platform (DMP) 1plusX by means of user profiles with specific surfing behaviour. We create contextual segments using the technology known as Grapeshot, defining the most relevant keywords and using them to display ads in articles that match the content. This enables you to efficiently reach your desired target group, even in a world without cookies.
Ringier Advertising offers a wide range of high-quality targeting strategies and audience segments to ensure your message reaches your target group online.
«Sport Reach Data»
With our «Sport Reach Data», you can reach the sport enthusiasts in various subject areas such as football, ice hockey, tennis, skiing and many other sports.
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«Women Reach Data»
With the «Women Reach Data», you can reach specifically women who are interested in topics such as fashion, beauty, family and health.
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«Auto Reach Data»
With our «Auto Reach Data», you can reach car fans on various car topics such as luxury, family, hybrid, 4-wheel drive and many more.
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«Men Reach Data»
With the «Men Reach Data», you can reach specifically men who are interested in topics such as sports, cars, technology and computing.
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