«illustre.ch» reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, «L’illustré» has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.


  • Average Visits per Day (FR)8’200
  • Average IDs per Day (FR)7’900
  • Facebook Followers (FR)262’200
  • Instagram Followers (FR)17’400

Source: Mediapulse / Online-Content-Data/ Brand-View / July 2023

Source: Facebook, Instagram – 31.07.2023

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffinity
Total227’00014.9 %100 %100


CategoryUnique Users per monthRangeStructureAffinity
Male102’00013 %44.8 %88
Female125’00016.8 %55.2 %113


CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 1912’0009.5 %5.2 %64
Aged 14 to 3455’00010.7 %24.3 %72
Aged 14 to 59191’00015.6 %84 %105
Aged 20 to 2927’00010.7 %12 %72
Aged 30 to 3944’00015.4 %19.3 %104
Aged 35 to 54116’00019.7 %51.2 %132
Aged 40 to 4958’00019.8 %25.7 %133
Aged 50 to 5950’00018.7 %21.8 %126
55+ years56’00013.2 %24.5 %89
60+ years36’00011.9 %16 %80

Ausbildung und Weiterbildung

CategoryUnique Users per monthRangeStructureAffinity
Compulsory41’00012.7 %18.2 %86
Medium86’00014.1 %37.9 %95
High100’00016.7 %43.9 %113


CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’00023’00013.1 %10.1 %88
Between CHF 4’001 and CHF 8’00055’00014.5 %24.4 %98
Between CHF 8’001 and CHF 10’00033’00017.5 %14.6 %118
Between CHF 10’001 and CHF 15’00032’00016.4 %14.3 %110
Between CHF 15’001 and CHF 20’00011’00015.7 %5 %106
More than CHF 8’00084’00016.7 %37 %112
No information / withheld65’00013.8 %28.5 %93


CategoryUnique Users per monthRangeStructureAffinity
Yes, alone82’00015.7 %36.3 %106
Yes, together117’00015.3 %51.5 %103
No / not specified28’00011.5 %12.2 %78


CategoryUnique Users per monthRangeStructureAffinität
No / not specified182’00014.6 %80.2 %98
Rural area45’00016.1 %19.8 %109

Starkes und sehr starkes Interesse

CategoryUnique Users per monthRangeStructureAffinity
Travel173’00015.2 %76.1 %102
Family, children & partnerships139’00015.9 %61.4 %107
Cosmetics, body care & beauty70’00015.6 %31.0 %105
Clothing & fashion
Home living & furnishing122’00015.6 %53.9 %105
Art & culture152’00015.0 %66.9 %101
Professional & working world, careers146’00015.4 %64.5 %104
Training & education156’00015.2 %68.5 %106
Film & cinema170’00015.3 %74.8 %106

Internet- und Gerätenutzung

CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook213’00015.2 %94.1 %103
Internet-enabled mobile phone, smartphone219’00017.6 %96.4 %118
Tablet PC (e.g. iPad), eBook reader99’00015.7 %43.6 %106

Source: NET-Metrix-Profile 2020-2 / Base: französische Sprachgruppe, 1’528’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Content
  • Video
  • Branding
  • Display
  • Newsletter



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


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