«Blick TV» launched Switzerland’s first digital TV service in February 2020. «Blick TV» offers rapid, live breaking news from up close, with national and international experts providing commentary on current events. The modern studio was directly integrated into the Ringier Pressehaus newsroom in Zurich and equipped with state-of-the-art TV studio technology. With set live broadcasts such as ‘Blick am Morgen’, ‘Fokus’ on the news of the day at midday, and the news-to-go format ‘Der Tag in 5’, «Blick TV» provides users with the most relevant information. Its own fresh formats offer background, entertainment and information. The figures speak for themselves: an average of 550,000 users watch the «Blick TV» livestream every day, with up to a million views for videos on demand (VoD).

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffinity
Total2’809’00061.5 %100 %100
CategoryUnique Users per monthRangeStructureAffinity
Male1’446 00062.3 %51.5 %101
Female1’363 00060.7 %48.5 %99
CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 192’280’00064.5 %81.2 %105
Aged 14 to 34237’000  63.8 %8.4 %104
Aged 14 to 59467’00065.1 %16.6 %106
Aged 20 to 29535’00066.7 %19 %108
Aged 30 to 39538’00066.0 %19.2 %107
Aged 35 to 54503’00060.6 %17.9 %99
Aged 40 to 49529’00051.3 %18.8 %83
Aged 50 to 59974’00065.2 %34.7 %106
55+ years1’067’00064.5 %38 %105
60+ years769’00054.1 %27.4 %88
Training & education
CategroyUnique Users per monthRangeStructureAffinity
Compulsory389’00057.9 %13.8 %94
Medium1’381’00059.8 %49.2 %97
High1’039’00065.5 %37 %107
Household income
CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’000228’00053 %8.1 %86
Between CHF 4’001 and CHF 8’000560’00060.8 %19.9 %99
Between CHF 8’001 and CHF 10’000335’00061.9 %11.9 %101
Between CHF 10’001 and CHF 15’000399’00065.6 %14.2 %107
Between CHF 15’001 and CHF 20’000174’00069.8 %6.2 %114
More than CHF 8’0001’024’00066 %36.4 %107
No information / withheld997’00059.9 %35.5 %97
Household management
CategoryUnique Users per monthRangeStructureAffinity
Yes, alone805’00057.7 %28.7 %94
Yes, together1’536’000  63.3 %54.7 %103
No / not specified468’000  62.8 %16.6 %102
Residential area type
CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area2’189’00060.9 %77.9 %99
Rural area620’00063.9 %22.1 %104
Strong & very strong interest
CategoryUnique Users per monthRangeStructureAffinity
Travel2’233’00062.5 %79.5 %102
Health & nutrition2’289’00061.8 %81.5 %100
Science & technology2’216’00062.0 %78.9 %101
Animals & nature2’289’00061.2 %81.5 %100
Family, children & partnerships1’79’00061.2 %63.3 %103
Sport1’624’00063.1 %57.8 %101
Cosmetics, body care & beauty1’037’00062.1 %36.9 %101
Clothing & fashion1’240’00062.2 %44.1 %102
Local & regional information & topics2’449’00062.6 %87.2 %101
National & international politics & topics2’122’00062 %75.5 %101
Economy1’857’00062.3 %66.1 %101
Cars & motorcycles979’00061.7 %34.9 %100
Home living & furnishing1’532’00063.4 %54.5 %103
Computers & IT1’6970’0062.6 %60.4 %102
Entertainment & communication devices1’535’00062.4 %54.7 %102
Art & culture1’538’00062.1 %54.7 %101
Professional & working world, careers1’960’00063.1 %69.8 %103
Training & education1’969’00063.2 %70.1 %103
Film & cinema1’806’00062.9 %64.3 %102
Internet use, device usage
CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook2 563 000  62.2 %91.1 %101
Internet-enabled mobile phone, smartphone2 510 000  72.4 %89.3 %118
Tablet PC (e.g. iPad), eBook reader1 278 000  63.8 %45.5 %104

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 2’809’000 Unique User (Zahlen Blick.ch)

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Sponsoring formats

Sponsoring formats

Carefully position your brand in the perfect environment in our Blick TV series:

Benefit from our wide range of specially tailored sponsorship integration solutions. Our experts look forward to offering you customised advice and support. Here is a list of some of our current series:

Achtung, Reto, los! («Ready, Reto, go!»)

Reto Scherrer is a professional interviewer through and through. Few people elicit as much information out of their guests as this charming man from the Swiss canton of Thurgau. He spent 14 years as a presenter and editor in the SRF entertainment department and at Radio SRF 1 and is a truly popular host. He joined Ringier in 2020 and has been with Blick TV since day one!

Now, he wants to take his interview skills to the next level. How does he cope in complicated circumstances? We want to find out and continuously put him in new, challenging situations with interview guests. The content of the interview isn’t the primary focus, but rather the unusual circumstances.

Sichtbar («Visible»)

Hard-hitting stories about strong people – «Sichtbar» focuses on the topics that others treat as taboo. Presenter Sylwina Spiess tackles tricky issues with great sensitivity and speaks to those affected about their experiences.

Am Ball mit Böni («On the ball with Böni»)

When it comes to Swiss football, Blick’s football manager Andreas Böni doesn’t mince his words. Who is doing a good job? Where is it a case of «style over substance»? Böni analyses the footballing world – with all the latest information and clear statements.

Bachelorette – die Abrechnung

We accompany each season of «Bachelorette» with a weekly, interactive live format. «Die Abrechnung» starts straight after each programme on 3+, with Sylwina Spiess welcoming the polarising figures from the latest episode to the Blick TV studio.

The most controversial scenes are hotly debated (and, as experience shows, gain plenty of clicks) – Sylwina injects a good dose of wit and irony as she grills the candidates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

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