Blick TV launched Switzerland’s first digital TV service in February 2020. Blick TV offers rapid, live breaking news from up close, with national and international experts providing commentary on current events. The modern studio was directly integrated into the Ringier Pressehaus newsroom in Zurich and equipped with state-of-the-art TV studio technology. With set live broadcasts such as ‘Blick am Morgen’, ‘Fokus’ on the news of the day at midday, and the news-to-go format ‘Der Tag in 5’, Blick TV provides users with the most relevant information. Its own fresh formats offer background, entertainment and information. The figures speak for themselves: an average of 550,000 users watch the Blick TV livestream every day, with up to a million views for videos on demand (VoD).
Media Facts
Media Facts
Total
| Category | Unique Users per month | Range | Structure | Affinity |
| Total | 2’809’000 | 61.5 % | 100 % | 100 |
Gender
| Category | Unique Users per month | Range | Structure | Affinity |
| Male | 1’446 000 | 62.3 % | 51.5 % | 101 |
| Female | 1’363 000 | 60.7 % | 48.5 % | 99 |
Age
| Category | Unique Users per month | Range | Structure | Affinity |
| Aged 14 to 19 | 2’280’000 | 64.5 % | 81.2 % | 105 |
| Aged 14 to 34 | 237’000 | 63.8 % | 8.4 % | 104 |
| Aged 14 to 59 | 467’000 | 65.1 % | 16.6 % | 106 |
| Aged 20 to 29 | 535’000 | 66.7 % | 19 % | 108 |
| Aged 30 to 39 | 538’000 | 66.0 % | 19.2 % | 107 |
| Aged 35 to 54 | 503’000 | 60.6 % | 17.9 % | 99 |
| Aged 40 to 49 | 529’000 | 51.3 % | 18.8 % | 83 |
| Aged 50 to 59 | 974’000 | 65.2 % | 34.7 % | 106 |
| 55+ years | 1’067’000 | 64.5 % | 38 % | 105 |
| 60+ years | 769’000 | 54.1 % | 27.4 % | 88 |
Training & education
| Categroy | Unique Users per month | Range | Structure | Affinity |
| Compulsory | 389’000 | 57.9 % | 13.8 % | 94 |
| Medium | 1’381’000 | 59.8 % | 49.2 % | 97 |
| High | 1’039’000 | 65.5 % | 37 % | 107 |
Household income
| Category | Unique Users per month | Range | Structure | Affinity |
| Up to CHF 4’000 | 228’000 | 53 % | 8.1 % | 86 |
| Between CHF 4’001 and CHF 8’000 | 560’000 | 60.8 % | 19.9 % | 99 |
| Between CHF 8’001 and CHF 10’000 | 335’000 | 61.9 % | 11.9 % | 101 |
| Between CHF 10’001 and CHF 15’000 | 399’000 | 65.6 % | 14.2 % | 107 |
| Between CHF 15’001 and CHF 20’000 | 174’000 | 69.8 % | 6.2 % | 114 |
| More than CHF 8’000 | 1’024’000 | 66 % | 36.4 % | 107 |
| No information / withheld | 997’000 | 59.9 % | 35.5 % | 97 |
Household management
| Category | Unique Users per month | Range | Structure | Affinity |
| Yes, alone | 805’000 | 57.7 % | 28.7 % | 94 |
| Yes, together | 1’536’000 | 63.3 % | 54.7 % | 103 |
| No / not specified | 468’000 | 62.8 % | 16.6 % | 102 |
Residential area type
| Category | Unique Users per month | Range | Structure | Affinity |
| Town / city / metropolitan area | 2’189’000 | 60.9 % | 77.9 % | 99 |
| Rural area | 620’000 | 63.9 % | 22.1 % | 104 |
Strong & very strong interest
| Category | Unique Users per month | Range | Structure | Affinity |
| Travel | 2’233’000 | 62.5 % | 79.5 % | 102 |
| Health & nutrition | 2’289’000 | 61.8 % | 81.5 % | 100 |
| Science & technology | 2’216’000 | 62.0 % | 78.9 % | 101 |
| Animals & nature | 2’289’000 | 61.2 % | 81.5 % | 100 |
| Family, children & partnerships | 1’79’000 | 61.2 % | 63.3 % | 103 |
| Sport | 1’624’000 | 63.1 % | 57.8 % | 101 |
| Cosmetics, body care & beauty | 1’037’000 | 62.1 % | 36.9 % | 101 |
| Clothing & fashion | 1’240’000 | 62.2 % | 44.1 % | 102 |
| Local & regional information & topics | 2’449’000 | 62.6 % | 87.2 % | 101 |
| National & international politics & topics | 2’122’000 | 62 % | 75.5 % | 101 |
| Economy | 1’857’000 | 62.3 % | 66.1 % | 101 |
| Cars & motorcycles | 979’000 | 61.7 % | 34.9 % | 100 |
| Home living & furnishing | 1’532’000 | 63.4 % | 54.5 % | 103 |
| Computers & IT | 1’6970’00 | 62.6 % | 60.4 % | 102 |
| Entertainment & communication devices | 1’535’000 | 62.4 % | 54.7 % | 102 |
| Art & culture | 1’538’000 | 62.1 % | 54.7 % | 101 |
| Professional & working world, careers | 1’960’000 | 63.1 % | 69.8 % | 103 |
| Training & education | 1’969’000 | 63.2 % | 70.1 % | 103 |
| Film & cinema | 1’806’000 | 62.9 % | 64.3 % | 102 |
Internet use, device usage
| Category | Unique Users per month | Range | Structure | Affinity |
| Desktop PC or laptop, notebook, netbook | 2 563 000 | 62.2 % | 91.1 % | 101 |
| Internet-enabled mobile phone, smartphone | 2 510 000 | 72.4 % | 89.3 % | 118 |
| Tablet PC (e.g. iPad), eBook reader | 1 278 000 | 63.8 % | 45.5 % | 104 |
Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 2’809’000 Unique User (Zahlen Blick.ch)
Data Solutions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Sponsoring formats
Sponsoring formats
Carefully position your brand in the perfect environment in our Blick TV series:
Benefit from our wide range of specially tailored sponsorship integration solutions. Our experts look forward to offering you customised advice and support. Here is a list of some of our current series:
Achtung, Reto, los! («Ready, Reto, go!»)
Reto Scherrer is a professional interviewer through and through. Few people elicit as much information out of their guests as this charming man from the Swiss canton of Thurgau. He spent 14 years as a presenter and editor in the SRF entertainment department and at Radio SRF 1 and is a truly popular host. He joined Ringier in 2020 and has been with Blick TV since day one!
Now, he wants to take his interview skills to the next level. How does he cope in complicated circumstances? We want to find out and continuously put him in new, challenging situations with interview guests. The content of the interview isn’t the primary focus, but rather the unusual circumstances.
Sichtbar («Visible»)
Hard-hitting stories about strong people – «Sichtbar» focuses on the topics that others treat as taboo. Presenter Sylwina Spiess tackles tricky issues with great sensitivity and speaks to those affected about their experiences.
Am Ball mit Böni («On the ball with Böni»)
When it comes to Swiss football, Blick’s football manager Andreas Böni doesn’t mince his words. Who is doing a good job? Where is it a case of «style over substance»? Böni analyses the footballing world – with all the latest information and clear statements.
Bachelorette – die Abrechnung
We accompany each season of «Bachelorette» with a weekly, interactive live format. «Die Abrechnung» starts straight after each programme on 3+, with Sylwina Spiess welcoming the polarising figures from the latest episode to the Blick TV studio.
The most controversial scenes are hotly debated (and, as experience shows, gain plenty of clicks) – Sylwina injects a good dose of wit and irony as she grills the candidates.
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
- Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
